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Webinar: Don’t Forget to Inform the Public – Why Messaging Matters
The Homeland Defense & Security Information Analysis Center (HDIAC) will host a webinar on Wednesday, Nov. 20 at 12 p.m. EDT, Don’t Forget to Inform the Public: Why Messaging Matters.
Throughout the course of various crises, communication from government agencies and key stakeholders is critical. Unfortunately, this communication has been upended many times in a variety of ways. To alleviate public fear, some organizations have fallen into the trap of downplaying the seriousness of a catastrophic event. In other cases, information posted on social media has been usurped by others and twisted into conspiracy theories or misinformation.
This webinar will explore some historical successes and failures of public communications. A theme will emerge in which targeted communications and partnerships with organizations and individuals, heretofore ignored as a legitimate podium for public information dissemination, are critical in achieving information goals.
Key takeaways will include the following:
- The importance of messaging for managing crises.
- Maintaining public trust through messaging.
- Examples of targeted campaigns with successful results.
- Engaging with social media influencers.
- Enhancing training for public information officers.
HDIAC is a component of the U.S. Department of Defense’s (DoD’s) Information Analysis Center (IAC) enterprise, serving the defense enterprise of DoD and federal government users and their supporting academia and industry partners. HDIAC regularly hosts live online technical presentations featuring a DoD research and engineering topic within one of HDIAC’s technical focus areas. These include many homeland defense topics relevant to the emergency services sector, such as medical and CBRNE defense, critical infrastructure protection, counterterrorism, environmental security, aviation security, law enforcement, building and facilities security, border security, disaster/emergency response and recovery, and cybersecurity/information management.
This webinar is open to the public. Learn more and register at HDIAC.DTIC.MIL.
Date/Time
Date(s) - 11/20/2024
12:00 pm - 1:00 pm